Beviour Marketing — where beverage meets behaviour — was born from Eter’s passion for turning insights into memorable brand experiences. After years of marketing across Europe, she specialized in the US market, helping brands stand out with strategies that are both creative and research-driven.

Beviour emerged from a challenge everyone talks about but few act on: for too long, food and beverage marketing had relied on old approaches. Traditional methods didn’t connect with younger audiences, leaving them disconnected from brands they could have loved.

We created Beviour to change that. Inspired by real consumer behavior, we listen, study, and understand audiences — then turn those insights into bold, creative actions that truly connect.

At Beviour, we believe marketing should be fun, fearless, and full of flavor-packed ideas. If you share that mindset, we’re bound to make a winning team.